Has
Your Listing Expired? 
Why
Your Home Did Not Sell and What to do About it.
If
your home has just come off the market and hasn't sold, don't be discouraged.
If you still want to sell your property, let me help you get it
right this time! My name is Allan Todd and I am a REALTOR at Remax Professionals
Inc., Brokerage. I specialize in helping people sell their homes once
the listing has expired. I have developed a
system to get your house sold as quickly and profitably as possible.
More
Information
Q:
Where should you begin?
Begin
by making a commitment to do what it takes to market your house to get
it sold. With the right system, your home sale is still within reach.
Q:
Why didn't your home sell?
Review
your previous selling plan and you'll discover; that an expired listing
usually reflects a problem in one or more of these three major areas:
1. Pricing
2. Condition of Your Home
3. Marketing
Let's examine
each of these areas:
PRICING
- Did price work for or against you?
The "right"
price depends on market conditions, competition and the condition of
your home. Pricing it too high is as dangerous as pricing it too low.
If your home doesn't compare favorably with others in the price range
you've set, you won't be taken seriously by prospects or agents.
You'll
get the facts when you see the statistics!
To help you
to establish a realistic selling price for your home, I will provide
you with a current up-to-date CMA - Competitive Market Analysis to give
you a review of comparable homes recently sold or currently for sale,
an idea of how long other homes have been listed, in order to calculate
an average time in which a home can sell in today's market, a review
of homes whose listings have expired, to understand what issues were
at play.
Note:
There is no mention of how much you paid for your home or its improvements.
Like any other investment, market value is determined by what a willing
buyer will pay and a willing seller will accept at this time.
CONDITION
OF YOUR HOME - Show Case Quality!
Is your house
someone else's idea of a dream home? When buyers enter are they inspired?
Do they think, "I love this house!" Remember,
the decision to buy a home is based on emotion, not logic.
A house in
move-in condition invites a sale. You need to consider: fixing all the
little squeaks and cracks, keeping it clean for all showings, making
it uncluttered, brightening it up, how does your home show from the
street? Concentrate on the outside and curb appeal.
Plus
- Consider taking care of major items, such having your home painted.
Adjusting the price as an inducement to your prospective buyers, so
they can have the house painted, is not the same as having done it for
them now. The prospective buyers would be trying to imagine what that
new paint job will look like, they may also be discounting the price
even further because of the less-than-perfect look of those walls.
Remember....A
house that presents well, sells for the best price because it outshines
the competition. I can show you what you need to do to prepare youir
home to sell. Call me for a free, no-obligastion preview.
MARKETING
- Marketing Your Home To Sell!
In this day
and age, the home buyer is internet-savvy and has done major research
on the available homes. They have already spoken with a lender and have
a firm range they're looking to buy in. Statistics indicate that 74%
of these buyers are using the Internet to find their home and 90% are
using an agent. They frequently view major real estate websites, and
they skip homes without photos or home virtual tours.
Your home,
with photos, should be everywhere they're searching in order to reach
the largest pool of buyers possible.
Traditional
marketing methods fused with innovative new approaches are getting more
homes sold quicker and for top dollar.
Here
is a summary of my home Selling System:
Traditional
Marketing
+ Streaming
Video Virtual Tour
+ Individual
Web Site
+ Internet
Exposure On Ten
Web Sites
+ Remax Market
Presence - More
+
Mobile Marketing at Curbside
= Allan
Todd's Home Selling System